Movie Magic Meets Malaysian Politics: What's Behind Dear You? The Johor state election on July 11 has all the makings of a nail biter, but some politicians have resorted to unconventional tactics to sway voters.
The latest development involves full page advertisements and spoof posters linked to the popular Chinese film Dear You.
At first glance, using Dear You as a campaign tool might seem like an innovative approach to engage with voters on an emotional level. However, it appears that this strategy has fallen flat with some voters.