The Dark Side of Wellness: Unpacking the Therabody Empire The wellness industry has grown into a behemoth, with companies like Therabody marketing their products as miracle solutions for pain ridden lives.
However, beneath this surface lies a complex web of marketing tactics designed to part consumers from their money.
As we examine Therabody's sales and promotions, it becomes clear that the company is selling more than just gadgets – it's selling hope.