Mbappé's New Chapter: Nike to On in a Multi Million Dollar Deal The news that Kylian Mbappé is leaving Nike after nearly a decade as its most prized endorser sent shockwaves through the soccer world.
The move has significant implications not only for the French superstar but also for both brands and the broader marketing landscape.
The On Brand: What We Know About the Partnership Mbappé's new partnership with On, a Swiss sports brand that has gained traction in recent years, is reportedly worth an estimated $100 million or more.