Rumi's Reinvention: What Mattel's KPop Demon Hunters Doll Reveals About Pop Culture Fandom The latest addition to the Mattel Creations lineup is a testament to the insatiable appetite of fans for elaborate and expensive merchandise.
The KPop Demon Hunters Deluxe Rumi Fashion Doll, priced at $54, stands 11. 5 inches tall with 11 points of articulation, making it no cheap impulse buy.
The success of KPop Demon Hunters on Netflix has been meteoric, with the film's Oscar win prompting Mattel to acquire the global master license for merchandise.