The Gouda, the Bad, and the Ugly: Cheese Rolling's Unlikely New Champion Cheese rolling has managed to stay relevant by embracing its absurdity.
This year's Cooper's Hill event in Gloucestershire saw a 24 year old German YouTuber named Tom Kopke usurp the throne from local legend Chris Anderson, who had won 23 times before.
Anderson's reputation as a "devil" on the hill was well deserved, but Kopke's youth and energy proved to be too much for him.