The Hidden Economy of Free Games The latest gaming craze has sparked an unlikely trend: players are using rewards programs to get their hands on free copies of some of the year's most expensive games, including Grand Theft Auto 6.
Microsoft Rewards, a loyalty scheme that incentivizes users with points for everyday activities like searching the web and playing select games, has become a lucrative way to offset the cost of high end titles.
The trend suggests that gamers are willing to devote hours to accumulating rewards points in exchange for saving on new games.