The Royal Pop Conundrum: Why Hongkongers Will Pay Big for a Little Luxury The crowds in Causeway Bay are a sight to behold, with long lines forming outside the Swatch store.
Enthusiasts have been waiting days ahead of schedule to get their hands on the new "Royal Pop" ceramic pocket style watches, a collaboration between luxury watchmaker Audemars Piguet and the more affordable Swiss brand.
The fervor for this timepiece is puzzling, given its price tag – HK$2,940 to HK$3,150 – which is hardly an investment opportunity.