The Soap Myth: Unraveling the Science Behind Cleansing The notion that soap is a necessary evil in our daily lives has been perpetuated by the beauty industry.
However, entrepreneurs like Eli Halliwell and Erica Halliwell are challenging this narrative with their new venture, Sans Savon, which offers detergent free cleansing products.
Their approach is rooted in a simple yet profound understanding: soap can be just as damaging to skin as it is to hair.