The Transparency Paradox: When Disclosure Isn't Enough The latest move by Google to label ads created using artificial intelligence (AI) marks a significant step towards transparency in online advertising.
This development comes amidst growing scrutiny over the use of AI in advertising, with concerns about the blurring of lines between authentic and synthetic content.
Google's decision to introduce an "How this ad was made" option in its My Ad Center panel acknowledges that consumers have a right to know when they're being shown a product photo created by machines.