The Price of Progress: FIFA's $40 Million Gamble FIFA has released a statement claiming that "nobody is selling football" as it pushes ahead with plans to sell stakes in its competitions to private investors.
However, this assertion rings hollow given the intense backlash from Uefa, Concacaf, and other governing bodies.
At the heart of the controversy lies FIFA's proposal to create a commercial subsidiary, Fifa Forward Enterprise (FFE), which would invite external investors to buy minority stakes in it.