The Ticket Scarcity Mirage: What's Behind Hollywood's Obsession with Presales Dune: Part Three is selling out screenings four months ahead of its release date, a phenomenon that has become all too familiar to moviegoers.
This trend is not an isolated incident but rather the most extreme manifestation yet of a shift in the way box office gains are concentrated into a narrow band of releases.
Industry analysts and trade press have been pushing the narrative that theatrical is back, with premium formats like IMAX leading the charge.