The Viral Road Trip That's Redefining China's Tourism Campaigns A Chinese man has been awarded $73,500 by the Tibetan tourism authority for a video showcasing Tibet's natural beauty that garnered 21 million likes.
The winning post, uploaded by @Liyaode, was particularly popular within its first day, with 15 million views. The award seems like an unusual departure from traditional marketing strategies.
However, it is part of a broader shift in China's tourism landscape. The government has been promoting the use of "new media" to boost local economies and create jobs, especially in regions with limited resources.