The Quiet Giant Enters the Ring: What's Behind Bose's Bold Entry into the Smart Speaker Market Bose's latest move into the smart speaker market is a significant development, given its reputation for high end audio equipment.
The Lifestyle Ultra Collection, which includes a $299 Lifestyle Ultra Speaker, a $1,099 Lifestyle Ultra Soundbar, and a $899 Ultra Subwoofer, marks Bose's entry into this increasingly crowded field.
At first glance, it appears that Bose is responding to Sonos' dominance in the premium end of the market.