Amazon's Price Hike: A Sign of Supply Chain Stress or a Calculated Move? Amazon has raised prices for its Echo, Fire TV, and Kindle products by up to 60 percent.
This sudden increase has left many wondering whether it's a result of supply chain stress or a deliberate move to boost profits.
The Cost of Memory (and Storage) Component costs are notoriously volatile in the tech industry. Amazon attributes the price hike to "significant increases in memory and storage component costs.