The Fertility Business Boils Down to a Very Basic Equation The fertility startup Cofertility has made headlines with its promise of free egg freezing, but what's really going on here?
At first glance, it seems like a win win situation: young women can preserve their future fertility without breaking the bank.
However, scratch beneath the surface and you'll find a complex web of marketing strategies, financial incentives, and biological imperatives that raise more questions than answers.